HTTPS untuk SEO dan rangking di SERP

Dengan menggunakan protokol HTTPS akan memberikan keamanan lebih bagi para pengunjung sebuah situs, dan akhirnya Google memasukkan HTTPS sebagai salah satu faktor perangkingan SERP. Jadi dengan menggunakan protokol HTTPS maka akan meningkatkan SEO website kita.

Berikut pengumuman oleh Google Online Security:

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

Bisa dibaca selengkapnya di artikel HTTPS as a ranking signal.

Menjadi kerugian tersendiri dari sisi SEO bagi yang belum menggunakan protokol HTTPS ini, apalagi harga sertifikat SSL sekarang sudah sangat-sangat terjangkau.

Bagaimana? tertarik beralih ke protokol HTTPS?


Author: Danang Probo Sayekti

A self-proclaimed geek, business owner, and part-time blogger.

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